Jym Tarrant Interview - Brand Building, Networking and Lead Generation - IncomeScene.com

Jym Tarrant Interview – How To Build Your Brand And Grow Faster

Quick Facts About Jym


Jym Tarrant – The Blog Alchemist ,  FacebookTwitterLinkedIn

Best Business Purchase?

The best business investment I made? There’s been a bunch of stuff, mostly investing in my business knowledge and skills. Best? Probably Eben Pagan’s Guru Mastermind course which I’m still working my way through at the moment.

Best Advice I Got?

Alex Mandossian was asked his definition of wealth at a marketing seminar I attended. His answer: Delayed Gratification. There’s a lot to that – it’s not only financial wealth that works that way…

Biggest Inspiration?

My meditation teacher in India. Inspiration in terms of direct guidance, profound intelligence, ruthless compassion and an unquenchable thirst for truth.

If I had to name a business inspiration it would probably be Richard Branson – He’s kind of the ‘ultimate entrepreneur’ and the whole concept of Virgin Galactic just blows my mind. Imagine coming up with that – and then making it happen!

Favourite Business Website?

Difficult to say – I’m more a fan of blogs and social media than business websites. Ana Hoffman’s TrafficGenerationCafe.com is consistently one of my favorite blogs…

Hours Spent Blogging?

I spend about 30-40 hours a week on my blog and business at the moment, though that varies a lot depending on what else I’m doing at the time.

Top 3 Traffic Sources?

Organic Search, Social Media and referrals from other blogs and blogmarking sites.

How I Got Into Blogging

Life before blogging was a kind of heaven for me. I spent years travelling in India and Asia, living on beaches, studying meditation and yoga, hanging out in the Himalayas…

That all changed when I came to Australia with my wife and made a home. My daughter was born shortly after (she’s 2 now). Naturally I wanted find ways to give her and my wife the most comfort and freedom I could, so I radically shifted my focus and began to think about business and entrepreneurship for the first time.

At that point I was involved in Network Marketing, and that’s what led me to blogging. I wanted to find a way to connect with prospects and position myself to promote my business effectively.

It didn’t take long to realize that I had a huge passion for blogging, so I dropped the Network Marketing which I didn’t enjoy much, and started exploring ways to grow and build my blog as an independent business entity of its own.

My first blogging income came in at the start of 2011, via affiliate marketing, as I began promoting affiliate products on my blog. Even in those days I was working 20-30 hours a week on my blog, but much less effectively than I am now. Productivity has been a whole new thing for me to get my head around, and made a massive difference to the way I work and the results I get. That’s why I write about it regularly on my blog.

When I Realised I Had “Made It”

I don’t want to say I’ve “Made It” yet. Ever step forward has a feeling of having reached the next level, but my business and financial targets are way in excess of where I’m at the moment. It’s happening though, and I’m fully excited about the next few years.

What I Have Accomplished So Far

I’ve been happy to watch my traffic stats go up, list grow and commissions come in. Each small goal achieved builds upon the last and has its own meaning. Of course the round numbers feel good, my Alexa rank going under 100k, or consistently attracting 3000 unique visitors per month to my blog.

I don’t tend to think too much in accomplishment though, rather I register the milestones and then keep moving. It feels very much like I’m at the beginning of a much bigger journey with a vast, open horizon ahead. That thought always keeps me moving forward!

What Made Me Successful So Quickly

I wouldn’t say I’ve been that quick in getting to where I’m at, but given my background (meditating on the beach, remember?) it’s been a massive learning curve – and still is – to be involved in any kind of business.

There’s been a few ‘quantum leaps’ though. Most often connected to entering new networks of people. The value of networking should never be underestimated! Different Blogging Communities, and membership sites are good examples of this.

Product wise I think the single investment which made the most difference to my results in a short time was a copywriting course by a guy called Ben Settle. It’s not the only copywriting material I studied but it was the one I got the most from. Since blogging and online marketing are so language based, it makes sense to really explore how copywriting masters use the written word to create impact and action in their readers.

Another massive shift for me came at T Harv Eker’s Guerrilla Business Intensive Seminar. That’s when I really grasped the power of becoming problem-solution oriented and focusing on my target market needs (or readership, as it is with blogging), rather than just what I thought was important to share with them.

I Wish I Had Known This Earlier

Something I wish I’d embraced and understood better from the start is leverage. Leverage in terms of working out which business activities, are the high leverage ones that will have an enduring positive impact on my life and business. Identifying which activities are the ones that lead to results – and which just fill up time.

I spent the first year of my blogging being far too caught up in social networking, and commenting on other blogs (all in the name of ‘brand building and networking‘), instead of where the most important areas of any business are – marketing and sales.

At this stage, I’ve ramped up the marketing a lot, although there’s plenty more to be put in to action. Right now I’m developing products and services of my own which opens up the door for pushing the sales side as well as taking the marketing up to the next level.

Grasping the simple fact that only some tasks lead to influence and income at the beginning would have more than doubled my success so far. But I’ve learned lots of other stuff, and developed other skills along the way, so I don’t feel bad about it taking so long.

Are you listening to these kids? Work out which things make your business tick and focus on those! It’s so obvious really…

If I Were A Newbie…

Three steps I’d take if I were a newbie blogger…

  • Do a lot more niche research, and then keyword and product design research based upon that.

Having a profitable niche and knowing that market’s core motivating needs and desires is the absolute foundations of success, and unless you’re either very lucky or have a miraculously intuitive grasp of your market – it takes homework to get it right.

  • I’d create a plan for my blog structure from the outset.

Mine’s grown ‘organically’ and although I love it like that, it creates problems as a result. It’s kind of like an old medieval city with windy, narrow streets as opposed to a modern city built on a grid system. The former is interesting, but the latter is far easier to navigate and understand.

  •  After looking at different methods of traffic generation,

I’d pick the one or two most suitable approaches, and stick with them until I’d gotten some good results. As a newbie I tried to have my finger in way too many pies, and it certainly slowed things down. It’s all about focus, spreading your attention over too many approaches simply dissipates your energy.

A Typical Day In My Life

A couple of days a week I run an offline business, but Monday through Thursday I work a lot on my blog. Those days usually look something like this:

Wake up around 7am with my daughter climbing on top of me, we get up, have breakfast, and do some yoga together, and play for a while. After that, my wife takes the reins with her and I do about 40 minutes of meditation before heading into my home office.

My day online usually starts with some study – marketing, productivity, copywriting, stuff like that. I see it as a long term investment in myself so it gets my fresh, morning attention and energy.

After that I’ll start some writing – either a blog post or material towards my e-book. Late morning I also check my emails and messages, although I’d like to break that habit and just check those once a day in the evening, they all too often distract me from the more important tasks at hand.

After lunch I tend to head out into my garden, partly to spend a little time with my family but also because it’s coming in to summer and there’s plenty of work to do planting and growing (I’m a big believer in self-sustainability). I find that breaks from the computer to do something physical have a really positive effect on my concentration and mental energy for the rest of the day, so it works for my business too.

Most of the afternoon is spent back online, either writing and researching, or taking care of other tasks like promoting, or responding to comments on my blog and social media.

Dinner time is chill time with the family, but most nights I’ll go back to the computer around 9 o’clock sometimes stopping to meditate again first. After that I take care of whatever else needs to be finished, or keep writing, depending on what I want to get done that day.

It’s usually at least midnight, if not 1 or 2 before I go to bed on my working days – I’m a bit of a night owl at heart, and my American friends wake up and appear online around then, so it’s the best time to promote new posts and connect with many of them.

I’m sure most people say this, but I truly wish I had an extra 24 hours each day. I would have no problem using it at all. I’d get my products finished in no time at all!

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